I design visual identities for luxury hospitality brands, bringing 10 years of high-end hospitality operations experience to every project.
After spending nearly a decade at Soho House and Zero Bond, I understand how restaurants and hotels actually operate. I've seen which brand touchpoints matter most to guests, how design decisions impact daily service, and what makes a brand system work in practice, not just in presentation decks.
I specialize in logo design, custom illustration, and brand systems for restaurants, hotels, and hospitality concepts. Whether developing a complete visual identity or designing collateral within established brand guidelines, I create work that looks beautiful and functions in real-world service environments.